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Wednesday, July 29, 2009

Moosehead Has a Hit on It's Hands

It appears Moosehead Breweries has a hit on it's hands. Moosehead Light Lime is the companies most successful launch of a brand in the past 25 years with 1.2 million bottles sold since June.27th. It was only available here and over on the Island for the first month but cases are being delivered to Nova Scotia this week.

President Andrew Oland says the product has exceeded their expectations and they are thrilled with the response. Production at the brewery has had to increase to meet the demand which means extra shifts for staff. Light Lime is the breweries second new product this year.......Cracked Canoe hit NB Liquor store shelves back in the spring.

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