Giant billboards can be seen around the Nova Scotia city -- promoting the City market, Uptown and other areas.
Ross Jefferson from Discover Saint John tells CHSJ news Porty City offers a lot with it's waterfront, historic character, great shopping and food.
Jefferson adds the new ads in Nova Scotia makes sense since most visitors come from the Maritimes. He estimates tourism brings in about a quarter of a billion dollars spent on goods and services.
